You’re a mom carrying more than you should
The baby needs you. The house needs you. Everyone seems to need you. You’re tired of feeling like the default parent and carrying everything alone.
The Connected Couple Playbook
The relationship you once had is not gone — Rekindle the spark and never lose it again.
After we welcomed our baby, my wife and I slowly stopped focusing on each other. It’s the most common shift there is — and this is how you come back from it.
Get the Playbook
Instant, lifetime access · Founding group
Only 25 couples — once they’re gone, the doors close.
First 10 couples only: a 15-minute 1:1 “split setup” call with Ryan — FREE
After welcoming a child, the relationship between my wife and I changed drastically. Focused on checklists, baby care, and household duties — we stopped focusing on each other. An extremely common dynamic amongst couples, but this doesn’t have to be your reality. Knowing the steps, doing the work, and having a coach assist throughout the process makes all the difference. You can stop feeling like roommates and start feeling like yourselves again.
The real problem
Parents are rarely told how much welcoming a baby can affect the relationship.
It’s not that you didn’t take the time to prepare for your baby’s arrival. The nursery? Set. Diapers? Stocked. Books? Highlighted.
Then the baby arrived.
Somewhere between the night feeds, dirty diapers, and running on four hours of sleep, you noticed your partner? The laughs? The closeness? The connection? Had faded.
One of you is recovering.
The other is keeping everything afloat.
Both are beyond exhausted.
The love is there, but preparing for baby doesn’t prepare you for the shift that happens between the two of you. That’s exactly why we created this guide — to help you protect your relationship once the baby gets here.
This is for you if:
You’re expecting your first baby
You know life is about to change, but nobody explains what postpartum actually looks like or how to prepare for it as a team.
You’re a dad who wants to lead instead of react
You don’t want to wait until things are falling apart to step up. You want a clear game plan for supporting your partner and showing up when it matters most.
Built by a dad who’s been in the trenches — and understands exactly what you need.
Fewer fights, more teamwork
The Roster splits the work and the decisions, so you stop managing each other and start solving problems as partners.
Conversations that work
The Script Vault gives you the exact words for the moments that usually blow up — so they turn into real conversations instead.
Connection even on hard days
The 5-Minute Reconnect rituals keep you close, even at peak chaos and zero sleep.
A clear plan with no more guessing
One roadmap built for the newborn season — plus a group going through it beside you.
Five Steps to Feeling Like a Team Again
-
1
Get the Playbook
Download it and start with the 10-minute conversations.
-
2
Use the Scripts
Grab a word-for-word script from the Script Vault.
-
3
Join the Live Calls
Show up to one of 4 weekly group calls with Ryan.
-
4
Apply It Together
The tools are built for both of you, so you move as one unit instead of pulling apart.
-
5
Feel the Shift
By the end of the 4 weeks: less friction, more calm, two people who feel like a team again.
Get the Playbook
Everything included · No tiers, no upsells
Everything’s included — no tiers, no upsells
- The Connected Couple Playbook — the full system: The Game Plan, The Roster, The Script Vault, The 5-Minute Reconnect, and The Weekly Reset
- 4 weekly live group coaching calls with Ryan + a private group (recorded)
- Bonus — Newborn Split Checklist: the fridge sheet that assigns every job
- Bonus — Fairness Talk Script: reopen the split without a fight
- Bonus — Script Vault Cards: the six scripts, grab-and-use
- Bonus — 5-Minute Reconnect Card: four rituals for zero-time days
- Bonus — Partner Onboarding: bring your partner in without managing them
- Bonus — The Dad’s Field Manual: Ryan’s full dad guide. The one you hand your partner.
- Instant, lifetime access
First 10 couples only: a 15-minute 1:1 “split setup” call with Ryan
$197
Rate increases to $247 after the first group fills.
Less than one couples-therapy session — to avoid needing twenty.
Prefer to split it? A payment plan is available at checkout.
The 48-Hour Money-Back Guarantee
The moment you join, you get everything — playbook, bonuses, calls, group. Look under the hood. If it’s clearly not for you, email within 48 hours and we’ll refund every dollar. No hoops. The risk is on us to show you fast — not on you to wait months hoping.
Yes, I Want In — Save My Spot
Founding group — only 25 couples · 48-hour money-back guarantee
I’m Ryan.
Husband. Father of three. Creator of The Family Formula.
I’m not a therapist. I’m a dad who’s lived through pregnancy, delivery, postpartum, sleepless nights, and the strain it can put on a relationship.
This is the program I wish someone had handed us before our babies arrived.
— Ryan Smith
Questions
Frequently Asked Questions
Is this only for couples who are really struggling?
No. Expecting, just feeling the distance, or full roommate mode — it meets you where you are.
We’re exhausted — how do we find the time?
You don’t need much. Some pieces take 5 minutes, the 5-Minute Reconnect needs zero bandwidth, and the live calls are one hour a week for 4 weeks — recorded, so you catch up whenever the baby lets you. You don’t need more energy. You need a simpler path.
We can’t afford it right now.
Fair — babies are expensive. But a single couples-counseling session costs more than this whole program, with no roadmap, scripts, or live coaching from a dad who’s been there. And if it’s clearly not for you, you get every cent back within 48 hours.
My partner won’t be on board.
You don’t both need to be excited on day one. It works with one engaged partner: start with the 10-minute invite, hand him the Dad’s Field Manual and Partner Onboarding, and let the shift in the house do the convincing. The changes are hard to ignore.
How is this different from the free advice I’ve already tried?
Free advice is generic. This is a structured system plus live calls where you ask Ryan your actual questions — the difference between reading about swimming and having someone in the water with you.
Is this just another parenting course?
No — this is about your relationship as a couple, not sleep schedules or feeding charts.
How is it different from therapy?
Therapy starts at $200/hour with no guarantee. This is a full system plus live coaching from a dad who’s been through it, at a fraction of the cost. It’s teamwork and communication coaching — not therapy or medical advice (we’ll point you to support like PSI if you need clinical help).
What if it doesn’t work for us?
Full refund within 48 hours of joining. No hoops.
When are the live calls, and is there a cap?
Dates are shared at enrollment: 4 weekly group calls with Ryan, live and recorded. The group is capped at 25 couples so the calls stay personal.
We just had our baby. Is now the right time?
No perfect time, but the earlier you have the tools, the less damage the stress does.
What exactly do I get?
The full Playbook, 4 weekly live group calls + the private group, and all six bonuses (Newborn Split Checklist, Fairness Talk Script, Script Vault Cards, 5-Minute Reconnect Card, Partner Onboarding, Dad’s Field Manual). First 10 also get a 15-minute 1:1 call with Ryan.
Yes, I Want In — Save My Spot
Instant access · 48-hour money-back guarantee